3_Facebook_6 Min Dream

1)Project Name: Facebook

Team Number:3

Team Name: Data Networking

Team Members: Ankit Singhal, Anand Justin Cherian, Ravi Gupta & Sushim

2)The Problem Statement: To find out interaction patterns in Online Social Networks

3)Data Source: Dummy Data from: http://developers.facebook.com/fbopen

4)The Benefit/Utility: There are multiple uses of the findings we aim to gather from our project. The primary and straightforward use is by the online advertising companies. By establishing a conclusive link between online users and their behavior, companies can use innovative specific targeting Ads online. Other uses include those by the social networking sites themselves to analyze the data and increase their user base through customized marketing and individualized website experience.

5)Expected Outcomes: Expected outcome are that the most active age group on social networking sites like Facebook will be the 18-25 years group. A pattern can also be established in specific countries regarding the usage of the website at specific time patterns. The average time spent by any user on the site is expected to be directly proportional to his/her ‘networking nodes’ and vice versa. To be a bit too specific, single girls are more likely to be interested in advertisements about jewelry and make up than married female users.